How ready is your company to grow?
12 questions on targeting, demand generation, follow-up and measurement. You get an instant score out of 100, with clear priorities for what to fix first.
About your company
Do you have a written definition of the ideal customer you are looking for?
How do you choose the companies you target?
Do marketing and sales agree on what a “qualified lead” means?
Where do most of your leads come from today?
How many new business leads do you get per month?
Do you know the cost of acquiring a qualified lead?
What happens when a new lead comes in?
How many open quotes have had no follow-up for more than two weeks?
Where is deal and follow-up information kept?
Do you know your conversion rate from leads to closed deals?
How do you measure marketing’s impact?
Do marketing and sales share a revenue target they review together?
Your result is ready.
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The foundation is not in place yet: marketing and sales work apart, and most opportunities depend on individual effort. The good news is that the first two steps make a quick difference.
You have good pieces, but they are not connected. What is missing is a system that links targeting to follow-up and measurement, so scattered effort becomes a predictable pipeline.
The foundation is there and the team works consistently. The opportunity now is closing the remaining gaps and tightening the numbers; small improvements here show up directly in revenue.
Your company works the way the best B2B companies do: clear targeting, disciplined follow-up, and measurement by revenue. The next challenge is keeping this level as you scale.
You know who you are targeting, which most companies lack.
You have a steady flow of leads to build on.
Your follow-up is disciplined, and opportunities don’t get lost between messages.
You measure the right numbers, which makes every next decision easier.
Your three priorities
Get marketing and sales to agree on what the right company looks like and who makes the decision there, and write it on one page both teams use. Everything after that gets easier.
Relying on referrals alone makes growth unpredictable. One channel with a fixed monthly plan gives you a flow you can measure and improve.
Every lead needs an owner and a set reply time, and every quote needs a follow-up date. One system for the team stops opportunities getting lost between messages.
Measure every campaign by the qualified leads and deals it produced, not by views. A shared revenue target the two teams review weekly changes decisions.
The result is an initial estimate based on your answers; we review it with you in detail during the audit.