One system that makes sure what your marketing promises is what your team sells, and what you can deliver at a profit.
Marketing that brings real deals. Judged on accepted leads and revenue, not clicks.
| Company | ICP fit | Owner | Latest research |
|---|---|---|---|
| AAl Waha Supplies | 98 | SSalem | Opened a new branch in Benghazi |
| MMarfa Logistics | 97 | KKhaled | Hired a new operations manager |
| AAtlas Construction | 96 | HHuda | Looking for a solar energy supplier |
| NNamaa Medical | 92 | SSalem | Secured expansion funding |
| ZZaytouna Energy | 91 | KKhaled | Doubled its sales team |
| AAl Bayan Telecom | 88 | HHuda | Launched a new business service |
| AAl Safwa Foods | 86 | SSalem | Expanded its production line |
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Follow up with Atlas Construction after expansionCongratulations on the new project. We saw you're looking for a solar energy supplier, and we help contractors like you secure supply in weeks, not months. Could we set up a short call?
One definition of the ideal customer profile (ICP).
Agreed with sales and applied to every campaign and form, so only accounts worth working enter the pipeline.
Every campaign measured by the revenue it brings.
Marketing is measured on accepted leads, cost per qualified deal, and the revenue its campaigns generate.
Every lead has an owner and a reply deadline. Qualified leads reach sales within 60 minutes.
Clear criteria for every handoff.
Industry, size, fit and owner: all filled in before the card reaches sales.
Every lead sales rejects comes back with the reason.
The reason reaches the people who set targets and messaging, so the mistake does not repeat next quarter.
Sales that closes what delivery can fulfill. Every deal has an owner, a value and a next step.
Discovery2
Demo2
Quote2
Negotiation1
Know what changed in the deal.
Before your next call, see which decision-makers joined, what competitors did, and which deals stalled.
No quote is left without follow-up.
Every quote gets a follow-up date, a manager alert if it slips, and a decision on day 31: won, lost, or back to follow-up.
- Day 0Quote sentTracked link · 220,000 LYD
- Day 3Follow-up dueOwner reminder
- Day 10Manager alertEscalation
- Day 31Mandatory decisionWon, lost, or back to follow-up
Leadership sees the same numbers, in time. Ask any revenue question, get the answer in seconds.
Needs a decision today
A forecast you can rely on.
Built on what actually happened in your deals, not on what the rep hopes for.
Revenue at risk, visible early.
See unanswered quotes and late deals before quarter-end, and settle them in one meeting where every decision is recorded.
These deals are late-stage but showing warning signs:
- Al Manara · Negotiation, 29,288 LYD. Close date passed unsigned. Youssef wants a demo for a new decision-maker.
- Lebda · Procurement & signature, 18,280 LYD. Unconfirmed.
Delivery that protects profit and sets up the next sale. Renewal signals reach sales.
Risk signals
- Al Safwa Foods: last two invoices went unpaid. Logins down 40% in 30 days.
- Al Nukhba: the operations director who signed the contract has left.
- Marfa: no quote requests in 45 days.
Everything about the deal reaches delivery.
Scope, terms, commitments and contacts, so the project starts without surprises.
- Scope as soldFrom the quote
- Terms & paymentsFrom the contract
- Promises made on callsFrom the log
- Contacts & approversFrom the company
- Kickoff meetingSun 10:00
Renewal signals flow back to sales.
Rescue, upgrade or renewal: the system drafts the next step from delivery data, and you approve and send it.
Hi Marwan, we noticed Al Waha's usage is up 42% this month. Looks like the team is growing fast — happy to help…
All your tools, connected.
WhatsApp · Meta · LinkedIn · Gmail, your accounting system, and everything your team works in.
Your business can sell more. Let’s find out where to start.
Start with a free audit. We’ll look at how marketing and sales work in your business, identify the biggest gaps and opportunities for improvement, and help you understand where you stand and what your next step toward growth could be.
No sales pitch. No commitment. Just a clear picture to help you take your next step with confidence.